How about receiving a customized one? DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. And this market is considered to be much smaller than the market which plumbers created with their impact on customers. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. For this reason, Aqualisa will give a free product to those of consumers. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand.
Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation. Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors. Aqualisa Case Study solution. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz.
DID shoppers place solutino emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Help Center Find new research papers in: To my mind not only customers should know everything about the product that they use but also plumbers, too. And this market is considered to be much smaller than the market which plumbers created with their impact on customers. The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand.
Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: The primary customer of trade shops are plumbers.
It should be pretty close to other products or the price should be reduced for the quaetz products. First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product. The CEO of Squalid should simply lower expectations.
MBA Case Analysis & More Marketing – Aqualisa Quartz
aqjalisa According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products.
With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation.
But to my mind it Nil quartzz difficult to successfully produce Quartz showers without a bad influence of all those other shower aquualisa.
Aqualisa Case Study solution
It needs also a marketing plan for new products. Caes you like to get a custom case study? By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers.
Enter the email address you signed up with and we’ll email you a reset link. Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing.
(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –
Marketing1 Day 4 for Class. Skip to main content. On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted.
The problem is not that sales are low, but the reasons why sales are not as expected.
The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually.