Help Center Find new research papers in: In conclusion, those are the Air Asia strategy to make Operation effectiveness and outstanding efficiency in their business. Collectively, the population of Asian middle class will be reaching million by the end of By Yu Chen Lew. Based on that statement, AirAsia need to make a consideration and more stressed to be lowest cost carrier in the airline industry. It has managed to hold a leadership position in the low cost Airlines industry in Asia. Airasia Asia can use the emerging trend to start small before scaling up after initial success of a new product.

The lowest possible fare that AirAsia was implementing is the best strategy that they are used to compete with their rivals in the airplane industries. And than, AirAsia is one of the companies with good company strategic management and has a successful story in the airplane industry in the world. AirAsia can also use SWOT analysis to understand how key strengths can be extended either to adjacent areas or new industries all together. AirAsia builds and sustains its competitive advantage by providing services at a price that simply lower than competitors price. It will provide the managers with a better understanding of market, organization, and competitors.

One of the reasons is that the adoption airxsia products is slow in rural market. AirAsia is one of the airplane companies, which is implementing E-commerce and maximized their information technology usage to make the efficiency and effectively in their company and make possible low cost carrier in their business.

This section involve, why AirAsia need to consider a strategic management, and than what is the current issues that happen in AirAsia Company.

case study airasia swot

When the competition in the airplane industry becoming though, complex, and rapidly change, AirAsia company as a company that joined in the airplane industry business need to thinking strategically and also must preparing a good strategic management. AirAsia – Provide proper weightage to the various factors that drive Airasia Asia topline stuvy bottomline growth.


Now Everybody Can Fly: AirAsia SWOT Analysis / SWOT Matrix

Based on the Datuk Tony Fernandez said, AirAsia can be growing in the airline business if they can control their cost. This also involves offering the existing products to new user segments or target markets across vivid geographic regions.

case study airasia swot

Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. It creates a new demand in way consumer commute in this globalised world. The strategic Analysis airawia for Air Asia Berhad clearly indicates that the low cost Airline line industry is facing intense competitive pressures from rivals and substitutes in the Asian province.

By implemented outsourcing in their business strategy will provide: Ariasia such a scenario Airasia Asia has to carefully analyze the various trends within the sector and figure out what it needs to do to drive future growth.

AirAsia can also use SWOT analysis to understand how key strengths can be extended either to adjacent areas or new industries all together. For example, their partnership with other service providers such as hotels and hostels, car rental firms, hospitals, Citibank has created a very unique image among travellers.

Solved SWOT: Now Everybody Can Fly: AirAsia SWOT Analysis / Matrix

Firstly, it is the ever increasing oil prices. Alliance with Galileo GDS Global Distribution System that enables travel agents from around the world to check flight details and make bookings have also contributed to their string brand name.

What are the major elements of SWOT analysis? As a factor of influence, Air Asia engaged in training programs for its employees and company wide in ensuring it meets these standards tsudy possesses the knowledge and skills to do so in terms of its human resources. Opportunities – Now Everybody Can Fly: Click here to sign up.


Case Analysis: Air Asia Berhad–126903

Costs that do not add value must be contained, reduced and even eliminated. An example would include Singapore Airlines which created Tiger Airways. Details how AirAsia, a Malaysian airline, was transformed into a successful low-cost airline through its well-defined business model. The brand still has a lot of scope for harnessing the power of the social media to attract more young consumers towards the brand. As the implication, AirAsia, current market leader of LCC in Malaysia, Thailand, and Indonesia, will face competition from both existing and new players.

With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient swit to Boeing planes which is being used by many other airline. Moreover, AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business.

By Yousef Dar Al-deek. In addition, AirAsia business strategy also centered on cost leadership.

case study airasia swot

Now AirAsia is the most successful budget air operator. Weaknesses in case study Now Everybody Can Fly: The engaging relationship marketing activities also fulfilled this strategy. These four steps are useful for the brands in engaging their consumers effectively throughout the entire customer life cycle David, The ascendance of Air Asia.

Case Study Overview Details how AirAsia, a Malaysian airline, was transformed into a successful low-cost airline through its well-defined business model. Moreover, AirAsia has an advantage over potential multinational competitors due to itsestablished knowledge of the Asian culture.