EURO DISNEYLAND CASE STUDY HOFSTEDE

Famous characters, stories, settings, etc would immediately attract attention without as much advertising known for customer and employee focus and outstanding service Capital: For instance, people from all over Europe could travel quickly to Paris due to short distance and travel convenience like people from Germany or Spain could quickly and conveniently arrive in Paris. Coupled with high prices for food and souvenirs, the Euro Disney Company started to close hotels during the winter months. This ambiguity brings with it anxiety and different cultures have learnt to deal with this anxiety in different ways. So that we can easily understand why Disney has such a strict appearance code.

Medium, Suppliers include equipment manufacturers, construction companies and vendors. For instance, people from all over Europe could travel quickly to Paris due to short distance and travel convenience like people from Germany or Spain could quickly and conveniently arrive in Paris. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. What should keep in mind is that do not completely following the prior experiences no matter how successful it is. The total population in Malaysia is 29,, CIA Indeed, this should have been considered as a factor that could lower the number and spending power of customers. The primary purpose of the Euro Disney case is to point out the fundamental problems with exporting an American business model internationally without taking into consideration the differences in culture that the business will face.

Click to learn more https: As those three Disneyland are all very successful, it decided to apply it to France. They rather disneyyland Disneyland in America than taking risk to try new but unknown Disneyland.

So they adopt the same strategies as in that three countries without taking different situation and culture into consideration.

  HOMEWORK HUNTER BIDEFORD COLLEGE

Euro Disney Case Essay

Vast financial resources allowed rapid development on a large scale. Already, the company has been successful in Tokyo. Help Center Find new research papers in: Cross-cultural Marketing, South Melbourne, Vic.: It failed to recognize that alcohol is viewed as a regular beverage with meals and a part of daily life.

In Europe, Disney found that in many ways, the consumer did not behave as expected: Another difference between casd countries is that the United Disnehland has an Achievement culture. Operational Plan After gathering information about French and European customers, their preferences, their culture, their ztudy, their income, their expectations, and to develop a business plan on how to run the business and which scenario they think was the most accurate one, Disney should have developed an effective operational plan.

Each country, each city in the world has its own individualism, its own culture, and it is vital to companies to appreciate the culture and the people they will deal with.

euro disneyland case study hofstede

But the project stalled due to change in Beijing approval. The upper class scores feminine while the working class scores masculine. In Nov Dsineyland finally received an approval from Chinese govt.

Even hpfstede American believe that organizational rules or policies are fair only when they are applied in a standardized fashion Trompenaars, For example, France has a strong Uncertainty Avoidance, meaning that their cultures have a great deal of structuring of organizational activities, more written rules, less risk taking by managers, lower labor turnover, and less ambitious employees.

Actually there are some historical reasons why Individualism particularly dominated the US, because the early immigrants had to rely on themselves to make a living and to survive Stewart, Even though he was well identified with the culture is not the same having a local in charge. Which is largest market player in world? America is a little bit higher.

  HESI CASE STUDY PEDIATRICS SICKLE CELL ANEMIA

France and America both has a high individualism and pursue freedom. Failure could mean not only lost investment, but could also cause brand damage that could inhibit other international plans for Disney Parks.

Euro Disney Case Essay Example for Free – Sample words

In other word if they have connections they get a better status. From the time of opening, Disneyland became an immediate success. Indeed, this should have been considered as a factor that could lower the number and spending power of customers. Euro Disney had a very poor initial performance due its lack of knowledge about French and Europeans preferences and culture, also its optimistic assumptions based on past experiences led Disney to believe they had a gold mine in their hands and could just put it there, so the customers would buy it.

euro disneyland case study hofstede

Based on above rules, it was believed that the rules, regulations and policies are dismeyland and can be applied anywhere without modification. Another Difference is the Uncertainty Avoidance both countries have. At the beginning an American was in charge of operations in Euro Disney. Operational errors were also committed for Disney, for example Disney assumed that Monday would be euor light day and Friday a heavy day, so they arrange the staff accordingly, turned out to be the opposite and Disney had a big problem with that.

Pearson Prentice Hall, Chapter 4, pp. With its large population, and relatively low number of theme parks, Asia is a tremendously attractive location for Disney. London Pitman Publishing Ltd.