This site uses Akismet to reduce spam. Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. For our mock, we got questions written by the teachers, and the 12 mark one was about an implementation strategy for the new system. Register a new account. By now students should have collected a wide range of both secondary and primary research, be extremely familiar with the stakeholders and situation in the case study booklet, and be able to apply their research to the scenario described there. Although a UK-based law the ASI case study is set in Mexico , studying the key elements of the DPA is useful to help students understand how personal data should be collected, stored, and used.
The questions will require students to re-read key parts of the case study booklet, which is really important to build a more thorough understanding of the case study’s nuances. Create an account or sign in to comment You need to be a member in order to leave a comment Create an account Sign up for a new account in our community. As students should know, Big Data consists of far, far more than transaction data collected at supermarket checkouts. Important Information We have placed cookies on your device to help make this website better. The articles below give an overview of how Just-in-Time delivery is different to Just-in-Case delivery, and how it can benefit businesses.
It also contains a link to the Case Study Facebook page where new resources are posted on a semi-regular basis. This task is designed to help students understand the hardware, software, and network technology that is commonly used in supermarkets and might therefore be used by the independent supermarkets in the case study.
Data, data everywhere discusses Big Data in a variety of contexts, including retailers. By thepositiveclubApril 30, in Other Subjects. Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data.
New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. Another infographic which explains the size of Big Data, plus the types of structured and unstructured data that are collected and 22015 challenges many companies face when dealing with this volume of information.
An Investigation into Big Data. Save my name, email, and website in this browser for the next time I comment. Also, its hard to find past-papers for this subject. The questions will require students to re-read key parts of the case study booklet, which is really important to build a more thorough understanding of the case study’s nuances. This is a revealing video interview with Edwina Dunn and Clive Humby, the couple responsible for the huge successful of Tesco’s Clubcard loyalty card scheme.
7 Examples of Big Data – ITGS Case Study – ITGS News
This infographic covers one of the key aspects of the case study — the sources from which data is collected. This link was very kindly shared by a fellow ITGS teacher. It helps check students’ understanding of key vocabulary and concepts, identify unknown words, and to link the case study to some of their prior learning.
Tesco’s Club Card is perhaps one of the best known loyalty schemes in the UK. This site uses Akismet to reduce spam. Although the case study tends to discuss “bricks and mortar” supermarkets, it is reasonable to believe that online components could be included, and that some supermarkets in ASI may have or want to develop online shopping sites.
Save my name, email, and website in this browser for the next time I comment. How Companies Learn Your Secrets is a very long but very revealing article about retailers’ tracking of customers.
Although not directly linked to supermarkets, much of this information can be adapted and applied to the ITGS case study. However a recent report by Data.
Eight Problems With Big Datawritten by the ACLU, gives a clear and concise summary of what it sees as the key problems – many of these relate directly to data protection legislation described further down this page.
Subscribe to RSS feed. This is another background technology task designed to help students understand the basic concepts of loyalty card acse.
It uses Big Data casf answer a number of questions about customers, including which products they are likely to buy, and how likely they are to switch brands — lots of examples which can readily be applied to the supermarkets ITGS case study. This page contains some of the resources I have found helpful when teaching this case study to my students. Next Spam and Phishing Examples: Definitely worth a watch, as it covers a lot of the key terminology in the case study document. If you know of any more good videos, please do add a comment below.
ITGS Case Study 2015 – Asociación de Supermercados Independientes – An investigation into Big Data
This is a very interesting, quite worrying example of the type of insights retailers can glean from customer data. The articles and resources below help explain some of that success. You might also enjoy reading: Reading about the schemes, itfs benefits, and how the supermarkets use the collected data provides an interesting insight into the case study. The article Creepy but legal phone-tracking company gets wrist slap for empty privacy promise describes how retailers can track customers stuvy their stores by collecting their phone MAC addresses using WiFi routers.