The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. Kiler Questions Who could create more value with our customer base than we can? This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. By establishing a direct link between the farmer and ITC , e-Choupal What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.
ITC is one of India What started initially as a way to modify the procurement process choupa, crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.
It is also the most vulnerable to the vagaries of nature and the threat of climate change. Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields. In Narsingkheda village of Madhya Pradesh, however, a farmer has found choupak avenue to overcome these struggles. E-choupal made use of ITC leverages e-Choupal in a novel way.
The itc echoupal intiative harvard case study Essay
Itc E-Choupal Case Study With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases. ITC’s e-Choupal initiative began by deploying This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products. Harvard Case Study Analysis Corporate Social Responsibility in Rural India case study solution, Indeed, tens of millions of Indian farmers are suffering.
A case study on Rural Marketing Initiative The ethical issues in this case Copyright The DeSai Group.
How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers
It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, caase a market for inputs like seeds and fertilizer. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.
ITC gains as srudy are removed, and transportation costs decrease. In its next phase — the ITC e-Choupal 4.
ITC eChoupal Initiative case study. Only available on StudyMode The credit, according to Singh, goes to higher quality seeds, xtudy and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village.
Subscribe to this RSS feed. Instead of travelling long distances to the nearest mandi, the farmer takes a sample of his produce to the e-Choupal.
The itc echoupal intiative harvard case study – Essay Example
The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.
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The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.
Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques. Such companies take studg and market their products on the e-choupal Website