JSW SHOPPE CASE STUDY ANALYSIS

The company felt that the current distribution model would not serve the purpose, and designed the unique concept of JSW Shoppe – a franchising model wherein the company would partner with the existing, as well as, new dealers to achieve their objectives. Through the analysis of the case study, students can try to find the execution flaws in the company’s transformation, and seek the best way to address the issues related to this transformation. Throughout the case, issues relating to store layout, visual merchandising, branding and retail communication are dealt with. The case discusses choosing to change the distribution model and its impact on the sales division, designing and applying Balanced Score Card as an evaluative criterion and deciding the strategy to counter emerging competition. The case also provides an opportunity to discuss JSW’s possible pursuit of a forward integration strategy. The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe – franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives.

JSW, manufacturer of various grades of steel, sells its products through a network of dealers. Through the analysis of a case study, students can try to find flaws in the implementation of the transformation of the company, and look for the best way to deal with this transformation. Strategy; sales force management; retail management; balanced scorecard; change management; branding; India. The case also provides an opportunity to discuss JSW’s possible pursuit of a forward integration strategy. Richard Ivey School of Business Foundation 13 pages. The case demonstrates the importance and role of a sales person and the problems and issues that arise when the distribution model is changed — both from the dealers’ and the company’s perspectives.

Highlights of the case include the presentation of the challenges of franchising a specialty product, the evaluation of dealers using a balanced scorecard and the preparation of an elaborate training module for the sales force.

The case also provides an opportunity to discuss JSW’s possible pursuit of a dtudy integration strategy. Set inthe case study deals with the issues and challenges of transforming from a transactional distribution model to a relationship-based distribution model for franchising.

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The case demonstrates the importance analyysis the role of Sales Manager and the problems and issues that arise in the distribution model has changed – both the dealers and the company’s prospects.

Organised retailing steel was not a very popular concept among steel producers in India. Richard Ivey School of Business Foundation 13 pages.

jsw shoppe case study analysis

The case discusses choosing to change the distribution model and its impact on the sales division, designing and applying Balanced Score Card as an evaluative criterion and deciding the strategy to counter emerging competition. How Does it Work? The case demonstrates the importance and role of a sales person and the problems and issues that arise analysie the distribution model is changed — both from the dealers’ and the company’s perspectives.

Like Us and Get Updates: Strategy; stjdy force management; retail management; balanced scorecard; change management; branding; India. Set ina case study and discusses shope transition from a transactional model of distribution relationships based on the distribution model of franchising.

Throughout the case, issues relating to store layout, visual merchandising, branding and retail communication are dealt with. The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe – franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives. Cliquez-ici pour en savoir plus!

Produit pédagogique

The main event includes presentation of the problems of franchising specialty productthe assessment of dealers using the balanced scorecard and prepare a training module for complex sales. Etudy, the management was concerned with building a brand image for its products, increasing its market penetration beyond its current market of builders and fabricators and attracting the attention of end users who, in turn, would drive up the sales.

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Otago Museum StormFisher A: The case study can be used in any of the three following courses: The case can be used to deal with issues relating to sales personnel the role, duties and responsibilities of sales personnel, along with their recruitment, training and evaluationfranchising issues and challenges associated with the choice of channels, channel partner and evaluation applying the balanced scorecardRetail Management: To understand steel industry’s retail value chain in general, and JSW’s retail value chain in particular; and to identify and analyze the problems and opportunities for improvement with these retail value chainsTo discuss JSW’s new business model and contrast it with their earlier value chainTo discuss the advantages of JSW’s new business model, identify the challenges — especially with franchising and branding issues in the jsa industry– and to debate the possible channel conflicts arising out of the new modelTo examine and debate JSW’s business model execution strategy.

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JSW, manufacturer of various grades of steel, sells its products through a network of dealers. JSW, a manufacturer sjw various grades of steel, sold its products through a large network of dealers.

Through the analysis of the case study, students can try to find the execution flaws in the company’s transformation, and seek the best way to address the issues related to this transformation. However, management was about building a brand image for their products, increase its market penetration for its current market builders and manufacturers and to draw attention of end users, which in turn can lead to increased sales.

Cas – JSW Shoppe – A Unique Distribution Model for Branded Steel – IVEY Publishing

Through the analysis of a case study, students can try to find flaws in the implementation of the fase of the company, and look for the best way to deal with this transformation. The company felt that the current distribution model would not serve the purpose, and designed the unique concept of JSW Shoppe – a franchising model wherein the company would partner with the existing, as well as, new dealers to achieve their objectives. The case deals with the foray of manufacturers into organized retailing and franchising as a distribution model.

Shhoppe and Distribution Management:

jsw shoppe case study analysis