In other words, we want to make generalisations about the population from our sample. The person being a senior manager. As an undergraduate and master’s level dissertation student, you may simply not have sufficient time to do this. The advantages and disadvantages limitations of stratified random sampling are explained below. Contact all members on the list.

As a result, it may be difficult and time consuming to bring together numerous sub-lists to create a final list from which you want to select your sample. In order to select a sample n of students from this population of 10, students, we could choose to use a simple random sample or a systematic random sample. After all, you may have a theory that such a problem or issue exists, but there is limited or no research that currently supports such a theory. If we were to examine the differences in male and female students, for example, the number of students from each group that we would include in the sample would be based on the proportion of male and female students amongst the 10, university students. Here, snowball sampling , a type of non-probability sampling technique, provides a solution.

How to write a great Sampling Strategy section | Lærd Dissertation

Therefore, expert sampling is a cornerstone of a research design known as expert elicitation. Purposive sampling is useful in these instances because it provides a wide range of non-probability sampling techniques for the researcher to draw on. Whilst typical case sampling can be used exclusively, it may also follow another type of purposive sampling technique, such as maximum variation sampling, which can help to act as an exploratory sampling strategy to identify the typical cases that are subsequently selected.

However, when we use probability sampling to select units from the population to include in our sample, with the aim of making generalisations from the sample to the population, we use the more precise term, statistical inferencesinstead of generalisations.

A core characteristic of probability sampling techniques is that units are selected from the population at random using probabilistic methods. Practical reasons Non-probability sampling is often used because the procedures used to select units for inclusion in a sample are much easierquicker and cheaper when compared with probability sampling. Hence, despite having some limitations, purposive sampling is the only possible solution when some of the units are very important cannot be missed out.


Alternately, the particular expertise that is being investigated may form the basis of your research, requiring a focus only on individuals with such specific expertise. When we analysed all the responses from the students in our sample, let’s imagine that career prospects was by far the most important factor influencing the students’ career choices, with the remaining options e. If that group is having problems, then we can be sure all the groups are having problems?.

laerd dissertation random sampling

This may require re-contacting non-respondents, can be very time consuming, or reaching out to new respondents.

Total population sampling23 Total population sampling is a type of purposive sampling technique where you choose to examine the entire population i. Whilst each of the different types of purposive sampling has its own advantages and disadvantages, there are some broad advantages and disadvantages to using purposive sampling, which are discussed below. Here, snowball samplinga type of non-probability sampling technique, provides a solution.

For example, critical case sampling may be used to investigate whether a phenomenon is worth investigating further, before adopting a maximum variation sampling technique is used to develop a wider picture of the phenomenon.

Many of these are similar to other types of probability sampling technique, but with some exceptions. The advantages and disadvantages of simple random sampling are explained below. Whilst some researchers may view non-probabilit y sampling techniques as inferior to probability sampling techniques, there are strong theoretical and practical reasons for their use. Deciding whether non-probability sampling is appropriate If you are considering whether to use non-probability sampling, it is important to consider how your choice of research strategy will influence whether this is an appropriate decision.

Purposive sampling, also known as judgmentalselective disseftation subjective samplingreflects a group of sampling techniques that randoj on the judgement of the researcher when it comes to selecting the units e.

With the systematic random sample, there is an equal chance probability of selecting each unit from within the population when creating the sample. Even if you know that non-probability sampling fits with the research strategy guiding your dissertation, it is important to choose the appropriate type of non-probability sampling techniques. The purpose of random selection is the creation of a sample whose units are representative of i.


The basicssome of these populations will be expensive and time consuming to contact, even where a list is available.

Cluster Sampling

In our case, this would mean assigning a consecutive number from 1 to 10, i. It must be such which results in a small sampling error. Disadvantages limitations of systematic random sampling A systematic random sample can only be carried out if a complete list of the population is available. Expert sampling Expert sampling is a type of purposive sampling technique that is used when your research needs to glean knowledge from individuals that have particular expertise.

laerd dissertation random sampling

Probability sampling helps us to make such statistical inferences and assess how confident we are about such inferences. When we study a sample of a populationthe immediate task is often to analyse the data that we have collected from that sample. A convenience sample is simply one where the units that are selected for inclusion in the sample are the easiest lwerd access. Unlike probability sampling, the goal is not to achieve objectivity in the selection of samples, or necessarily attempt to make generalisations i.

After all, you may have a theory that such a problem or issue exists, but there is limited or no research that currently supports such a theory.

laerd dissertation random sampling

After all, if different units had been selected, would the results and any generalisations have been the same? There are a wide range of qualitative research designs that researchers can draw on. Even whether this is desired, there are additional problems of bias and transferability or validity [see the section on Research Quality for more information on research dissertstion, sampling techniques, and bias ].

The researcher does not require cent percent accuracy.