Parle G has adopted the Market Penetration strategy i. This will help the company to maintain its brand image for long time. One of the advantages of Parle Company is the wide range of retailers and Distributors. Parle has nearly 1, wholesalers, catering to 4, 25, retail outlets directly or indirectly. Parle constantly endeavors at creating products that provide nutrition and fun to the common man. Parle is, of course, not doing it for charity.

The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and confectionery plants in the country. The immense popularity of Parle products in India was always a challenge to their production capacity. Parle Company should take into consideration the opportunities and threats as discussed above. A looming problem in this brand category for Parle was that the input prices of two major raw materials for the Parle-G biscuits which together accounted for 55 per cent of their input costs had risen enough in the past 18 months to decrease margins from 15 per cent to less than 10 per cent. Remember me on this computer. Regular customers would have noticed the number of biscuits in a pack come down from 16 to 15 even as each biscuit became lighter, but they seemed to understand the cost pressures on the firm.

Parle-G Harvard Case Solution & Analysis

Exact matches only Advanced Search. The extensive distribution network, built over the years, is a major strength for Parle products. Search Case Solutions Search for: Parle has nearly 1, wholesalers, careering to 4,25, retail outlets directly or indirectly.

Moreover the availability of the product in India pqrle its Exports has also been mentioned. The value- for-money positioning helps generate large sales volumes for the products. Parle-G maintained its price of Rs. Add to Cart Save to Favourites. Concentrating on consumer tastes and preferences, the Parle brand has sgudy from strength to strength ever since its inception.


Since it started in it has seen a tremendous increase in participating each year, with entries coming from schools of West Bengal.

Thus it is mass production, mass distribution and mass promotion of Parle- G for all buyers. Parle G Case Study.

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The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. This will help in increasing their sales. Hygiene is the precursor to every process at Parle.

The journey of a biscuit for masses Retrieved 04,from http: Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana RajasthanBangalore and Bahadurgarh Haryana. To cover up this loop hole, they are giving scholarships to children in these states to cover up the corporate equity which is less than Britannia in these states.

Awards — Our Achievements Cawe from http: Parle-G caxe Target Base: The brand is associated with the positive values of life like honesty, sharing and caring.

parle g case study ivey

It is a product liked by everyone and does not cater only to a specific group or part of the whole market.

This is because of entry of several new companies into this market.

Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. Pparle the yearParle-G sponsored the tale-serial of the Indian superhero, Shaktimaan that went on to become a huge success. This can result in less attraction for the brand products of Parle. A proper verification of identity and financial background are done for a better structure of the human resource in the company.


It also has several manufacturing units on contract.

iveey The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no. From husking the wheat and melting the sugar to delivering the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness.

Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India.

parle g case study ivey

Parle can motivate retailers and wholesalers with good incentives and programs. The market share is highest with Parle-G because of the Value for Money it awards to its consumers. Help Center Find new research papers in: A two hundred strong dedicated field force services there wholesalers and retailers. Parle is weak in Eastern India and Tamil Nadu.