Click to learn more https: We would recommend starting to build at one of these locations within five years. Given your choice of locale X for the newest Disneyland, what are the operational implications of the history of Euro Disney and Disney Hong Kong for the new park? It was located by the river Marne some 20 miles east of Paris and was designed to be the biggest and most lavish theme park that Walt Disney Company had built as compared to other sister companies. Help Center Find new research papers in:

Click here to sign up. However, as Eurodisney is a huge employer in France, there is a big opportunity for government support and financing in addition to other related incentives such as opening up charless deguale airport for low cost airlines which will result in reduction in airfares and increased number of customers Alternative Strategy Among many possible alternatives we have selected the best for strategies for evaluation by Eurodisney. Remember me on this computer. Though Eurodisney has been successful to attract more customers and become profitable after the implementation of this strategy, it was under the threat of bankruptcy in Disney was successful in Japan. Best cost provider strategy As Eurodisney has many strengths and support from the French government while customers think Eurodisney is expensive euro Disney can follow the best cost provider strategy to attract the customers in the existing market while localizing it marketing services and operations. The park is too small to make costumers excited.

Euro Disney has implemented a strategy to localize its services and marketing activities by opening subsidiaries in the major European cities.

It is so similar culture between Shanghai and Hong Kong. They regret not to be larger so this time they made a huge loan from French government.


The Not –So-Wonderful World of Euro Disney Essay

Euro Disney was built according to other American Disney parks without thinking about the culture difference. They did not invest much capital in Japan. The survey may also seen that breakfast is important for Europeans and the wine in European culture czse irreplaceable. They used all American characters instead of French famous cartoon characters. Disney tries to get the better performance when they invest to build Disneyland in Paris.

So Dubai will be the next choice to build Disney. Little mistakes like this when designing, building, and marketing new Disney theme parks will be avoided by learning more about the history and culture of that particular country or area.

Case Study: The Not-So-Wonderful World of EuroDisney

The park in Moscow will attract the population in. Japan is not common case.

Accessed May 22, Help Center Find new research papers in: We use cookies to give you the best experience possible. The attitude toward alcohol and pets are also different from America in France. They ignore the existence of challenges in new environment.

the not so wonderful world of eurodisney case study answers

However euro Disney management as changed this orientation into a polycentric world view and implemented a localized services as required.

Remember me on this computer.

They predict wrongly in marketing and they cannot provide a better service and equipment. Pricing is also a very important issue. Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios In AprilThe Walt Disney Company and Affiliated Companies opened a new park for European visitors. Assume you are a consultant hired to give Disney advice on the issue of where and when to go next.

Case Study: The Not-So-Wonderful World of EuroDisney

Disney Eurodisnsy should consider different countries styles more before making the strategy. Sorry, but copying text is not allowed on this site. If you need this or any other sample, we can send it to you via email. Skip to main content. The park is too small to make costumers excited. Think forward to and presume the rough politics and violence of the MENA region settle down substantially.


The Not –So-Wonderful World of Euro Disney Essay Example for Free – Sample words

In addition, the transatlantic airfare went down make it cheaper to go to Florida than costumers go to Paris. EuroDisney first year of operation was faced with several factors in which hindered their financial growth and success in the first year of operation.

the not so wonderful world of eurodisney case study answers

Disney was successful in Japan. In China, they also need concern the culture, budget and customers need. Why did success in Tokyo predispose Disney management to be too optimistic in their expectations of success in France? Disneyland, Disney world and all places Disney have been known as the happiest place on earth, the goal of Walt Disney is opening Disneyland was not to just be a theme park, but to be a theme park that the entire family could enjoy.

Expand marketing services to nearby countries and integrate with transport service providers Euro Disney can caase its business in Eastern Europe which is untapped while at the same time integrating with transportation service providers to reduce costs and market aggressively to promote the value of EuroDisney services to change the value perception.