Defining your brand as a company and creating a consistent branding message is a key part of marketing for any company, big or small. A brand is a symbol of your company, and as such should be represented throughout all marketing and promotional materials that you use to build your brand. Your company website is a building block of that branding process.
What’s in a Brand?
A good brand should be able to stand alone without an explanation. Big corporations spend millions of dollars on their branding campaigns so you know who they are simply by seeing their brand. What do you think of when you see a white and red target symbol? How about the golden arches? Those two branding symbols are a part of everyday life in America, and known to millions as the brand for Target stores and for MacDonald’s burger chain around the world. Even if you don’t have millions to spend on an advertising and branding campaign, you can still work to ensure that your branding message is clear throughout everything you do.
Building Your Brand Online
Whether it’s only through traditional media sources, or primarily online and through social media, the look and feel of your company should carry throughout your message. Hiring a professional web design company to help with this is a good idea. Keeping a consistent message through your website take a lot of time and effort, and having professional help allows you to focus on your business.
Consistency cannot be overrated when building a brand. In fact, it’s essential. Websites should have consistent colors throughout that match the colors of the brand. Those colors reinforce the look and feel of the branding symbol. Target’s store website is primarily red and white colors. These are subtle things that the customer may not even realize is being influenced by. Any good professional web design company knows who to use appealing colors for your customers.
Use Your Logo
Use your logo as much as possible in your online ventures. Make sure your social media ventures also mimic your brand and logo design of your website. Decide on what size of logo is appropriate for your website, and keep that consistent throughout. Even if you don’t keep a professional web design company on permanent staff, these are tricks of the trade you should know in case you need to be the one to maintain your own website.
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