DUCATI CASE STUDY SWOT ANALYSIS

He then proceeded a to put his efforts on brand building exercise with the aim of increasing both the production and customer base. It was founded by a former surgeon who had the ambition of…. A reduction in the global trade barriers Due to the reduced barriers to the emerging countries, the company can treat its customers to reduced costs as well as reach out to new markets like Brazil and India. These form the foundation of new and yet creative growth avenues. It employs a philosophy of having at least two suppliers for every product component. The Exxon Valdez a massive oil tanker went aground in Alaska, spilling… Pages:

The platform-based approach helps in the reduction of the transaction costs. Four Different Ordering Options: Ducati primarily offered performance bikes in sports and street category, which are broadly identified as Hyper-sport, Super-sport, Naked and Sport touring. On his introduction as a new manager, Frederico Minoli recognized the fact that everything should be continuously re-discussed Gavetti, You won’t be disappointed!

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Ducati Case Analysis Essay

On the other hand, the company was also faced with the problem of bad reputation due to the fact that it produced products of average quality due to poor management and inefficient products, this happens in the presence of a team of top engineers. An effective management The Ducati management is effective as well as flexible since it appreciates all the new ideas and perspectives.

Accessed May 23, This was not good for the company as it lead to lack of overall strategic direction. There is also an increase in the level casr competition that takes place among the suppliers.

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The models include theand S.

ducati case study swot analysis

Another way of understanding the external environment of the firm in Ducati: We plan to leverage the existing network of suppliers by continuing to outsource. He introduced cruiser into the European market and leveraged on its Ducati’s engine which is has high performance and a unique swpt.

Weaker competitor brands It is worth pointing out that the despite the reliability and performance is part of the other motorcycles from competitor companies ,they still shows a reduced brand loyalty.

Weaknesses A target audience that is very narrow A review of Ducati’s buyers indicates that they fall between 18 and 35 years. The platform-based approach of production results in an elevation in the level of accountability of the major component suppliers. The models include theand S.

Weaker competitor brands It is worth pointing out that the despite the reliability and performance is part of the other motorcycles from competitor companies ,they still shows a reduced brand loyalty. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives.

Diversifying too far from what Ducati is known for also puts the reputation and prestige of the company and its engineers who have become respected and well-known in the industry for making high quality performance bikes. This team helped in rebuilding its sales, improving public relations, revamping corporate image, improving marketing, streamlining of the assembly process as well as introducing new business models.

These include Maseratti and Ferrari who helps it in improving its efficiency a well as in the promotion of good policies.

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Email Us Listen to our radio ad! Any chances of economies of scale are eliminated by the poor sales of Sport-Touring and Super-Sport models.

Ducati: In Pursuit of Magic (A) [10 Steps] Case Study Analysis & Solution

Before the revolutionary turnaround, the company depended on the imagination of the engineers as opposed to employing a set of definite goals. Only key suppliers are engaged in long-term contracts. The Merger and Acquisition and its benefits Merger and Acquisition at Ducati Ducati was acquired in by Caviga group which is an Italian conglomerate that manufactures products.

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The super-sports which comprises of high performance motor bikes that have extremely good handling coupled with low weight. Ducati may not necessarily have the stuyd or the expertise to provide this sort of value to its customers. The models include theand S.

Low economies of scale In comparison to its competitors, the company produces relatively low volumes and therefore they don’t enjoy the high economies of scale.

ducati case study swot analysis

It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. Dycati Ducati does not differentiate its product and service offerings enough, there is a risk of being dragged into a price war with the Japanese.

These form the foundation of new and yet creative growth avenues.